Jason Reyero Sr. Product/Growth Designer & Design Systems Lead

Senior Product & Growth Designer and Design Lead with 18 years of experience shipping B2B and B2C products used by millions. Specialized in building scalable design systems, leading high-performing teams, and delivering end-to-end experiences that drive measurable business impact. Key achievements include designing and scaling 3 enterprise design systems, leading the $10M Life360 + ADT SOS safety feature launch, and consistently partnering with CPO and CTO to align UX strategy with revenue and growth KPIs.

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Coinsource: Fintech Trader App and ATM Dashboard

Sr. Product Designer → Design Director • Aug 2019 – Oct 2021 • Dallas, TX (Remote)

1. B2B DASHBOARD REDESIGN Led the redesign of Coinsource's core B2B dashboard for ATM owners. Updated the visual system with new branding, typography, iconography, and navigation while introducing new features for performance monitoring and ATM health. Focused on turning dense data into clear, actionable insights for business users.

2. ONLINE CRYPTO TRADER (COVID PIVOT) When COVID lockdowns reduced ATM usage, I led the rapid design of a new online crypto trading platform. Conducted competitive analysis of Coinbase and Kraken, created initial wireframes and flows, and moved quickly into high-fidelity designs within a two-week timeline to support the new product direction.

3. TRADER MOBILE APP Designed the 0→1 Trader mobile app (iOS and Android) for retail crypto trading. Embraced a bold yet trustworthy aesthetic with custom illustrations to strengthen brand personality. When leadership pivoted to a bank partnership and native app strategy, I quickly adapted — conducting fresh research, redesigning flows, and delivering refined final designs under aggressive timelines.

5. RESULTS Delivered a complete 0→1 trading platform under tight deadlines and multiple pivots. The new experience resulted in +31% daily active users and +268% average session duration. This project demonstrated my ability to move fast, adapt quickly, and deliver high-impact design in a fast-moving startup environment.

Date: July 2021
Client: Coinsource
Role: Design Manager/Owner
Tags: app, crypto, design, fintech, mobile, ui, ux
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