Life360: ADT GO
Sr. Product Designer & UX Manager • Sep 2016 – Jul 2018 • San Francisco, CA
The Challenge: Life360 partnered with ADT on a $10 million project to integrate an emergency SOS safety system into the ADT Go app for millions of users. There was zero existing safety UX, complex onboarding integration across two platforms, numerous edge cases, strict HIPAA-level compliance, and an extremely aggressive 4-month timeline.
Results: SOS activations: +2.4M in first year. ADT average response time: 41 seconds (top 3% in industry). App Store safety rating: 4.9/5. User retention: +29% MoM. Shipped to 25 million users and featured in ADT’s 2019 Super Bowl commercial (seen by 98 million people)
Goal: Launch a reliable, high-trust SOS safety feature that ships to 100% of users, delivers sub-90-second panic-to-dispatch response, and meets strict safety, legal, and accessibility standards.
My Role: Design lead responsible for end-to-end UX, onboarding integration, feature design, and cross-company collaboration with ADT stakeholders. Reported to CPO while working with product, engineering, legal, and compliance teams.
Process: Conducted stakeholder workshops, user behavior research, and legal/compliance audits (HIPAA, COPPA). Created safety personas and detailed flow charts for complex integrations. Iterated from low- to high-fidelity designs in tight timelines. Built a Sketch pattern library (buttons, alerts, modals) for consistency.
Key Design Decisions: Onboarding integration: Combined Life360 and ADT flows to reduce friction while satisfying legal and technical requirements for millions of users. One-Tap SOS: Full-screen button with haptic feedback. 98.6% success rate in stress tests. Silent Mode + Auto-Dispatch: Location + voice sent to ADT without user input. 2.4M dispatches in first year. Established reusable design patterns: that ensured consistency and speed across iOS, Android, and web.
Take Aways: This project showed how human-centered design under pressure can create life-saving, inclusive emergency experiences that millions of people can trust in critical moments. By simplifying complex integrations, focusing on clarity, accessibility, and rapid iteration, we reduced barriers for users in high-stress situations.
1. ADT PARTNERSHIP Tapped to lead design for Life360's $10M strategic partnership with ADT to integrate Life360's SOS emergency feature into ADT Go. Joined an aggressive timeline with high visibility and cross-company coordination.
2. ARCHITECTURE & WIREFRAMES Led the complex integration design between Life360 and ADT systems. Created extensive wireframes and flows to support a unified onboarding experience while accounting for numerous user types and edge cases across both platforms.
3. CROSS-FUNCTIONAL COLLABORATION Represented Life360 design in multi-day working sessions with 20+ ADT stakeholders in Florida. Collaborated to align on user flows, technical constraints, and final requirements, successfully guiding the joint team toward consensus.
4. FINAL DESIGNS Designed a seamless integration including a new unified onboarding flow, enhanced SOS emergency experience with guided tutorial, and updated settings. Created clean, simple, and trustworthy interfaces that respected both Life360 and ADT brand standards while prioritizing speed and clarity in high-stress situations.
5. RESULTS Successfully shipped the $10M ADT partnership project in under 4 months despite an extremely aggressive timeline. The feature was featured in ADT's 2019 Super Bowl commercial, reaching an audience of 98 million viewers. This project demonstrated my ability to lead complex, high-stakes cross-company initiatives under pressure and deliver meaningful business impact.
