Jason Reyero Sr. Product/Growth Designer & Design Systems Lead

Senior Product & Growth Designer and Design Lead with 18 years of experience shipping B2B and B2C products used by millions. Specialized in building scalable design systems, leading high-performing teams, and delivering end-to-end experiences that drive measurable business impact. Key achievements include designing and scaling 3 enterprise design systems, leading the $10M Life360 + ADT SOS safety feature launch, and consistently partnering with CPO and CTO to align UX strategy with revenue and growth KPIs.

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Risenine Records (AI E-commerce App)

ARCHITECTURE & WIREFRAMES Frustrated with the slow, outdated experiences on eBay and Discogs, I set out to design a modern, faster platform for buying and selling vinyl records while building community. Working with Claude, I defined the overall architecture, site map, and initial wireframes for core flows. The speed and quality of the AI-assisted exploration opened my eyes to what's possible when combining human insight with modern tools. Quickly building a working prototype of a full product became a reality.

UI EXPLORATION WITH AI Once the wireframes were finalized, I experimented with the newly released Claude Design tool. While the initial outputs were not fully aligned with my vision and token limits quickly became a constraint, I adapted by designing the complete UI in Figma and then collaborating with the plan to have Claude Code to implement and prototype the flows when complete. This hybrid approach began by using Claude as my Art Director during the design process.

FINAL DESIGNS & PROTOTYPING I designed the complete UI in Figma, focusing on craft, consistency, and speed. While I considered building a full style guide, I prioritized testing the viability of the concept by exporting designs and collaborating with Claude Code to generate functional prototypes. Starting with a single flow, I fed Claude high-fidelity PNGs and iterated through multiple rounds of testing and refinement. The process required strong art direction, product knowledge, and patience, but the results were highly effective. This hybrid approach enabled me to rapidly build out the full user flows from initial designs to interactive prototypes.

Risenine Records (AI E-commerce App)

Risenine Records (AI E-commerce App)

Ancestry: Onboarding (Growth)

Ancestry: Onboarding (Growth)

Coinsource: Fintech Trader App and ATM Dashboard

Coinsource: Fintech Trader App and ATM Dashboard

Life360: ADT GO

Life360: ADT GO

Glassdoor: B2B Employer Center

Glassdoor: B2B Employer Center

Broadvoice: b-Hive UCaas app

Broadvoice: b-Hive UCaas app

Systems Design: Ancestry Growth Team Style Guide

Systems Design: Ancestry Growth Team Style Guide

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