Jason Reyero Sr. Product Designer & Design Systems Lead

Sr. Product Designer and Design Lead shipping consumer-scale web/mobile experiences to millions of users. Built 3 enterprise scalable design systems, led 4 teams, drove 2-week sprint velocity, and led end to end design across products. Shipped $10M SOS product launch (Life360 + ADT). Partnered with CPO/CTO to align UX with revenue KPIs.

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Broadvoice: b-Hive UCaas app

Design Director (contract) • July 2018 – Sept 2019 • Los Angeles, CA

Challenge: Broadvoice provided cloud-based business communication services, focusing on VoIP phone systems, Unified Communications as a Service (UCaaS), and Contact Center as a Service (CCaaS) for small to medium-sized businesses. While at Broadvoice we built the first version of their communicator app. It enabled a single phone service app for calling, video, text, collaboration, voicemail and fax, that allowed users to always have a line of communication for their customers and teammates.

I started by working with Product to build out the basic wireframes and flows the app would need. Chat, calls, profile, channels. groups, search, history, contacts and channels.

Once we had all of the flows and features completed in wireframes we moved on to visual design.

We delivered this product pretty quickly. Maybe in under 2 months. That's a benefit with working with a small team that is aligned. The biggest battle I remember was right aligned navigation vs left aligned. I had my preference but sometimes you have to pick your battles.

Date: 7/2019
Client: Broadvoice
Role: Art Director, Principle Designer
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Ancestry: Onboarding

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Glassdoor: B2B Employer Center

Broadvoice: b-Hive UCaas app

Broadvoice: b-Hive UCaas app

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Systems Design: Ancestry Growth Team Style Guide

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